Product Marketing Manager, Loyalty (Systems & Process)

Job Summary:

PayPal is seeking an experienced Product Marketing Manager to build the operational backbone that will bring consistency and scalability to our PMM execution. This is an opportunity to design and implement the processes, frameworks, and systems that will enable a world-class Product Marketing function.

Job Description:

Essential Responsibilities:

• Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
• Own and manage product roadmaps, prioritization, and discussions with stakeholders
• Identify and quantify new opportunities based on market trends, customer needs, and research
• Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
• Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
• Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
• Advocate for customer needs and insights to guide product development and marketing strategies
• Monitor competitors and industry trends to refine positioning and messaging
• Measure the success of go-to-market initiatives and their impact on product adoption and revenue
• Ensure legally approved messaging and guidance is developed and maintained across channels

Minimum Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Role Summary

PayPal is seeking an experienced Product Marketing Manager to build the operational backbone that will bring consistency and scalability to our PMM execution. This is an opportunity to design and implement the processes, frameworks, and systems that will enable a world-class Product Marketing function.

This role will report to the Director of Loyalty Product Marketing and work closely with cross-functional teams to establish scalable, repeatable frameworks that drive excellence across all PMM disciplines. You'll be the architect of our PMM operational excellence, with primary focus on our Loyalty Program while building frameworks that can scale across our entire PMM organization - from insights and market research through brand positioning, value proposition development, product toolkits that scale globally, launch execution, and ongoing optimization.

You'll be the foundational contributor who shapes how our Product Marketing organization operates for years to come. Your frameworks will enable scalable launches, better cross-team alignment, and more measurable success across our Loyalty Program and beyond. This is a rare opportunity to build something from scratch and see your operational foundation scale across a growing PMM organization.

Key Responsibilities

Operational Framework Development

• Develop end-to-end operational frameworks spanning the complete PMM function - from insights and market research through brand positioning, value proposition development, product toolkit creation, launch execution, and sustain/grow initiatives
• Create intake and prioritization frameworks for marketing requests across the complete product lifecycle
• Establish cross-functional handoff protocols and accountability frameworks from insights gathering through post-launch optimization
• Build scalable processes and establish rhythm of business for Loyalty Program initiatives, with frameworks designed to replicate across the broader PMM organization

Process Standardization & Documentation

• Standardize documentation, campaign briefs, launch checklists, and reporting dashboards to improve efficiency and cross-team alignment
• Build comprehensive campaign brief templates with required inputs/outputs for different initiative types
• Create standardized launch playbooks for various product/feature categories that enable scalable launches and position PMM as orchestrators of cross-functional execution
• Develop messaging framework templates and competitive positioning guides
• Establish project management protocols and status reporting systems

Measurement & Analytics Partnership

• Partner with internal analytics teams to establish consistent PMM measurement frameworks that track marketing effectiveness across the product lifecycle
• Define key PMM metrics and KPIs in collaboration with analytics, ensuring alignment on success metrics for different types of initiatives

Process Optimization & Automation

• Champion operational best practices within PMM, ensuring new initiatives are set up for scalability and measurable success
• Design processes that work for both individual product launches and coordinated multi-product campaigns
• Identify and implement AI tools and automation solutions to reduce manual operational overhead and enable teams to focus on strategic work
• Establish quality assurance protocols to maintain consistency across all PMM deliverables

Required Qualifications:

• 8-10 years of experience in product marketing, marketing operations, or similar cross-functional role
• Deep understanding of the PMM role across the entire product lifecycle - from market research and positioning through launch execution and optimization
• Knowledge of AI tools and automation solutions that can streamline PMM workflows and reduce manual tasks
• Experience working in ambiguous environments while bringing structure and repeatability
• Proficiency with project management tools
• Familiarity with analytics platforms and dashboard creation
• Understanding of A/B testing and experimentation frameworks

Core Competencies

• Systems Thinking: Ability to design scalable processes that work across different product types, markets, and team sizes
• Cross-Functional Collaboration: Strong track record partnering with Product, Analytics, Engineering, and other marketing functions
• Process Design: Expert at creating documentation, templates, and workflows that teams use and find valuable
• Data Partnership: Experience working with analytics teams to define measurement strategies and reporting frameworks
• Change Management: Skilled at implementing new processes and driving adoption across teams

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com

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The US national annual pay range for this role is $100,500 to $173,250

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us

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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

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Who We Are:

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Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com

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Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community

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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.